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State
your site
purpose
clearly:
This is
where you
tell
who, what,
where, when,
why,
and
how. Who
you are.
What you
do.
Where
you are
located.
When
your next
event will
be. Why
your web
site
exists.
And, how
to
contact you.
Web content
should be
appealing to
your
visitors,
provide
something
interesting,
and offer
more detail
if they want
to spend the
time
browsing
your site.
Use A
Title For
Each Page:
Your
site should
have a
NAME/TITLE
for each
page, to
give you
visitors and
idea (upon
loading your
pages) of
what your
page is
about. Do
not have
pages named
"Untitled". You
can set a
title for
your page by
inserting a
meta tag in
the <head>
of your html
code.
Example:
<html>
<head>
<title>My
Home
Page</title>
</head>
Use
Headings:
Use headings
and
sub-headings,
to give a
summary of
what your
pages are
about.
Make sure
that the
Headings
will be
clearly
understood.
Break
topic areas
up with
hyperlinks
to other
pages.
Another idea
is using
"text
teasers".
Use "text
teasers" to
catch your
visitors
attention
and invite
them to
browse your
site
further.
Example:
"Click here
to learn
more".
Writing
Style:
While
writing your
content, be
sure to use
clear
language
that will be
easily
understood.
Choose your
words
carefully.
Understand
that what
you have
written can
be
misunderstood,
if not
worded
correctly.
People can
only take in
a few words
at once, so
keep your
paragraphs
short and
sweet, or
break them
up into
sections and
topics.
Also,
remember
that not
everyone
understands
Net Style
language/humor/slang.
Example:
using
Smileys :-),
frowns :-(,
winks ;-),
lol, ROF,
<G> etc.,
which can be
confusion to
some people.
Provide A
Family Safe
Site:
Your
site should
be suitable
for all
viewers and
be family
safe and
user
friendly. Safe
Surfing:
You might
want to join
a "safe
surf" free
rating,
which will
evaluate
your site to
be family
safe and
user
friendly.
They will
then allow
you to place
their logo
on your
sites to
show your
visitors
that your
site has
been rated
family safe
and user
friendly.
The below
content
criteria is
especially
important
for business
sites
Provide
Contact
Information:
Your
site should
always have
a way for
your
visitors to
contact you,
whether it
be via Email
or Address
and phone
number.
Make it easy
for visitors
to get in
touch with
you. They
will see
your site as
credible and
trustworthy.
Avoid using
forms as the
only method
of your
visitors
contacting
you.
Remember,
not all
browsers
support
forms.
Disclaimer:
If your site
provides
products,
services,
interacts
with
visitors or
has external
links it is
suggest that
you should
post a
"disclaimer"
or policy
statement on
your site.
A disclaimer
is a legal
statement,
protecting
you and your
site, from
any legal
responsibilities
for damages,
including
any lost
profits,
lost savings
or other
incidental,
consequential
or special
damages
arising from
the
operation or
inability to
operate your
website
(products or
services).
For more
information
about
disclaimers,
visit:
http://www.state.gov/r/pa/ei/rls/dos/413.htm
Copyright
Statement:
A
copyright
statement,
is a
statement
letting your
visitors
know that
your work is
protected
and ©
copyrighted,
under US or
International
copyright
laws and
that in no
way, may
your website
information,
graphics,
artwork,
photo, etc,
be copied,
edited or
re-distributed
in any way,
without your
knowledge or
written
consent.
For more
information
on US
copyrights
protection
laws, please
visit:
http://www.loc.gov/copyright/
Double
Check
Spelling and
Grammar:
Make
sure that
you have
checked and
double
checked your
pages for
grammar and
spelling
errors.
Check For
Spelling
Errors with
Site Doctor,
provided by
HitBox
Central.
Another way
to check
grammar and
spelling is
to cut and
paste your
text content
into a text
editor
program,
such as
Microsoft
Word, which
offers
grammar
suggestions
and spell
check.
Privacy
Statement:
If your
site
requires,
collecting
information
from your
visitors,
then your
site should
post a
"Privacy
Statement",
this will
reassure
your
visitors
that
anything
they post on
your site
(such as in
forms) or in
E-mail sent
to you, is
confidential.
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